PxFuture

NxtGen Xperience

Enabling automotive dealers of today, serve the next generation of customers using the latest tech.

WHERE DIGITAL AND PHYSICAL EXPERIENCES MEET FUTURE CUSTOMER EXPECTATIONS

Automotive showrooms will remain the key element of the auto distribution chain and the connection between customers — but not in their present form. The future car dealerships will be integrated with mobility hubs that connect, entertain and delight customers, and now is the time to start building them for both automotive OEMs and dealerships.

This will certainly impact the entire automobile industry's customer experience. From the moment customers begin their car quest, seeking more personalized features, to the increasing expectation of additional connected services and tailored after-sales support, customized to their very specific needs.

HOW CAN WE ENHANCE THE CUSTOMER'S EXPERIENCE

Today, customers across industries are accustomed to move smoothly from offline to online, yet they still desire the human touch, a place where they can get to physical grip the vehicle they perceive and receive expert advice about what it can do for them before they buy, hire or share it. The dealership experience, however, must be a friction-free, and digitally enhanced extension of the customer experience online. And because customer's can't wait the automobile makers must enable the digital enhancement of the offerings, now!

5 STAGES OF CUSTOMER'S JOURNEY

1. AWARENESS

Virtual Engagement and Configuration

Virtual/Augmented Reality

Artificial Intelligence

Analytics

Digital marketing powered by analytics builds customer interaction along the path, across digital media platforms, proprietary web assets and social networks, while AR and VR solutions provide

immersive experience.

2. CONSIDERATION

Personalized cross-channel assistance and driving experience

Connected Vehicle

Artificial Intelligence

Analytics

Virtual/Augmented Reality

For OEMs and Dealers the priority is to deliver the right message at the right moment, offering seamless cross-channel interactions between digital and physical touchpoints. Consumers may find important information about the car, leveraging personal assistance and personalized material, both online and in-store.

3. PURCHASE

Exclusive custom offer and ongoing engagement

Connected Vehicle

Analytics

The phase of the sales process may be done in-store or, remotely, at home, from trade in value analysis to finance assessment and contract closure. Dealers' platforms keep track of each step of development to ensure the customer has the highest level of efficiency and flexibility. Dealerships start creating customer relationships prior to distribution and provide a variety of services to interact, provide product information and cross / up sell services and goods during the waiting period.

4. USUAGE

Enhanced in-car assistance, connected service and smart repair

Connected Vehicle

Artificial Intelligence

Analytics

Virtual/Augmented Reality

Completely integrated digital user experience through connected car services and a seamless integration of external apps, workshops and the car's infotainment system are paramount in delivering sophisticated offers to drivers. The virtual in-car assistant is available to help drivers make their decisions more educated and quicker, thus increasing their efficiency, comfort and health.

5. LOYALTY

Brand Advocacy

Artificial Intelligence

Analytics

Data-driven marketing enables dealers and OEMs to communicate with their customers, enhance their experience and promote loyalty through the delivery of relevant material, services and deals, thus increasing the sales and profits of parts and services.